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Monday, July 07, 2003

Running out of RD remixes
By Narendra Kusnur (mid-day)
At the rate at which music companies are churning out newer and newer remixes everyday, one shudders to think about what will happen two or three years later.

By then, the full form of A&R would have changed. Instead of 'Artiste & Repertoire', it would stand for 'Adapt & Rehash'.

The two most successful A&R managers would probably be called 'Assault & Rape' maestros for their expertise at slaughtering old songs. Needless to say, this is a title they would be utterly proud of.

Keeping this in mind, let's imagine what would happen when a record label's president meets the A&R director on December 31, 2005.

The room is filled with garlanded pictures of RD Burman, and both people salute all pictures 20 times. This is how the conversation goes:

Boss: The major highlight of our performance this year is that while all our other departments have closed down, the remix department is very strong. Congratulations, Mr A&R.

Manager: Thanks, chief. We beat all the other companies hollow this year. Of the 432 albums we released this year, 429 are remix albums. Of these, 401 exclusively contain remixes of RD Burman songs.
(link thru Jaideep Kulkarni)

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